JOOOL Showcases Proven Electric Propulsion at Cannes Yachting Festival
- Tess Smallridge
- Sep 7
- 2 min read
Cannes, France – September 8, 2025 – The debate over electric propulsion is long settled for one company. While others have been making promises, JOOOL and its parent, Alternatives Energies (AE), have been delivering results for more than two decades.
Founded in 1997 with a mission to advance renewable marine energy, AE launched the world’s first lithium-ion passenger vessel in 2005 and followed with the first certified hydrogen-powered ferry in 2015. Since then, AE technologies have powered over 150 hybrid and electric vessels worldwide, carrying more than 20 million passengers and driving shipyard electrification projects across Europe and beyond.
Through its recreational brand JOOOL, AE brings this unmatched track record to the recreational market at a moment of accelerating demand for clean, quiet propulsion.
A New Standard for Yachting
Already trusted by leading shipyards including Fountaine Pajot, Leopard, Dufour, and many more, JOOOL offers a standardized electric and hybrid system designed specifically for cruising and charter. More than 60 sailing yachts equipped with JOOOL have proven themselves in global service, with 18 of these in charter fleets, demonstrating reliability, simplicity, and comfort at sea.
“Owners and charter operators want more than just green credentials,” said Antoine Lecestre, CEO of JOOOL. “They want confidence, luxury, independence, and a unique client experience. With JOOOL, they can deliver it all.”
Inside the JOOOL System
At the core of every installation is the OneBox, a compact, intelligent unit that connects and manages all onboard energy flows from propulsion pods to solar, wind, hydrogeneration, shore power, and gensets. With more than 200,000 usage hours now recorded on the system, JOOOL’s proprietary energy management algorithms guarantee flawless performance and plenty of power onboard, no matter where you sail and in a wide variety of conditions. Features include:
Electric POD propulsion with hydrogeneration capability
Safe, recyclable LFP batteries with certified fire protection system
Energy Propulsion Management System with remote monitoring and diagnostics
Turnkey installation process optimized for shipyards
7-year warranty backed by a global service network
This modular, pre-configured approach gives builders a single-source solution and shortens integration timelines. For owners and charter guests, it means silent anchoring, worry-free passages, and true independence under way.
JOOOL at Cannes
Visitors to the Cannes Yachting Festival can experience this transformative technology first-hand aboard two yachts from Leopard, the Dufour 48, and the Fountaine Pajot New 44 and New 41, which was recently nominated for European Yacht of the Year. We welcome you to schedule a system tour onboard one of the yachts or visit Port Canto – Booth #139 to learn why the world’s most reputable and innovative shipyards trust JOOOL as their partner for simple, reliable electric and hybrid sailing.
NOTE: To schedule an interview or system tour, please contact Tess Smallridge at tess@bluenoteagency.com or via phone, SMS or WhatsApp at +1 (970) 417-0697.
